Eat on the Train

New Yorkers know it’s never okay to eat on the train. We agree, unless you’re having a Soylent – the only complete meal you should be eating on your commute. I lead the art direction and design on Soylent’s first out-of-home awareness campaign targeted at NYC commuters and in support of Soylent's retail launch in NYC. This included billboards in Times Square, wildpostings, and bus wraps.