Vimeo.com

Vimeo provides you the tools you need to make, manage and share video. As our business shifted from a content viewing destination to the world's leading all-in-one video software solution, we were tasked with creating a user experience that showcases innovation in action, captivates our users, and allows them to experience the product.

As part of this shift, I was tasked with designing and art directing 15+ web pages that embodies Vimeo’s new brand positioning. I developed fictional brands to speak to a myriad of OTT audiences, updated the imagery to be more filmic and warm, and worked closely with copywriters and developers to create a more seamless experience.